Digital Signage Market Evolution and What to Expect at ISE 2025
In the months leading up to our Amazon Signage Stick launch, we observed significant shifts in the digital signage landscape. Several key trends emerged that are reshaping how businesses, particularly SMBs, approach digital communication.
One of the most prominent development is the SMB-driven growth trend. According to Markets and Markets research, Small and Medium Businesses are now one of the key growth drivers in digital signage adoption - a significant evolution from the enterprise-dominated market of previous years.
Alongside this shift, Mordor Intelligence reports a notable move toward cloud-based content management systems, which in parallel, places an additional emphasis on information security requirements. This transition aligns with Digital Signage Connection's latest research revealing another important insight: SMBs are actively seeking solutions that minimize technical complexity, as specialized IT skillsets are not always available to them.
Grand View Research highlights that the upfront cost of hardware, software and installation can be a barrier for SMBs. With a trend toward cost reductions, we’ll see how decreasing implementation costs are transforming digital signage from a hefty investment to an essential business tool. This democratization is accelerating adoption across market segments, while Technavio's market analysis shows growing demand for solutions that seamlessly connect with existing business infrastructure, from POS systems to inventory management platforms.
As we approach ISE 2025 in Barcelona (February 4-7), we expect these trends to take center stage. ISE, as the industry's premier Q1 event, traditionally sets the tone for the year's technological direction. We anticipate seeing more cloud-native solutions, enhanced security integrations, and platforms specifically designed for SMB accessibility.
The Amazon Signage Stick, launched in Q4 2024, directly addresses these market demands through its focus on affordability, simplified deployment, and seamless integration capabilities. Our team will be onsite at ISE to discuss how these market trends align with our vision for accessible digital signage solutions.
To schedule a meeting with the Amazon Signage team at ISE, please contact signage-support@amazon.com. We look forward to seeing you there.