Amazon Signage recently joined NoviSign—one of our fastest-growing CMS providers—and Commercial Integrator for a webinar on helping channel partners build profitable, scalable digital signage businesses. With Amazon's reliable hardware and NoviSign's intuitive content management, the session showcased how resellers and integrators can grow their businesses by giving customers what they actually want: reliable signage that’s cost-effective, simple to deploy, easy to manage, and ready to grow with them. 

If you are a reseller, integrator or distributor you can watch the Webinar now to learn about NoviSign and Amazon Signage Stick exclusive offers made available at the end of the session. Key takeaways are summarized below.

Amazon Signage's commitment to simplifying professional digital signage—for businesses of all sizes

Amazon Signage entered the digital signage market in 2024 with a simple mission: make professional signage accessible to every business, from Fortune 500 enterprises to single-location restaurants. The Amazon Signage Stick is purpose-built for that goal — running a customized OS optimized for CMS providers, compatible with 60-plus software providers, and available directly on Amazon.com or through a broad network of resellers and distributors. It's flexible by design, giving customers the freedom to choose the software that fits their needs while delivering the reliable, affordable hardware foundation underneath.

The channel isn't an afterthought — it's the engine. CMS providers, resellers, and distributors are the experts who understand their customers best, and thousands of deployments across industries like quick-service restaurants, K-12 schools, and corporate campuses prove it. When a partner recommends the Signage Stick, they're not just moving hardware — they're offering a stable, scalable foundation that makes their software shine. Our partners' success is our success, and that's exactly why we're committed to building the infrastructure layer they can count on to grow.

The value proposition— growing together

For resellers and integrators, the hardware gap in digital signage has long been frustrating. The Amazon Signage Stick is designed to fill that middle ground. What we want to do is create a solution that can serve the majority of needs, but at a price point that's fair.

For resellers specifically, this has direct business impact:

Lower cost of ownership closes more deals. A lower upfront hardware cost means customers can say yes faster — and resellers keep better margins while closing more software licenses. 

Performance and remote management reduces service overhead. The Signage Stick provides the reliability customers demand for operational stability and scalability. As an early integrator of Amazon Signage Stick’s Remote Management API, NoviSign also lets resellers and customers manage all devices directly from their existing portal — no second dashboard, no unnecessary site visits. 

Setup is fast and familiar. Building on the trust of the Amazon brand, the Signage Stick offers an effortlessly simple setup. The Signage Stick includes a free companion app for bulk provisioning seamless integration with certified CMS and remote management through a desktop console. 

White label margins and recurring revenue. NoviSign's partner plan offers resellers significant discounts off direct MSRP — and with a fully white-labeled environment, resellers set their own price while adding value to every opportunity. Additional revenue streams like design fees, support contracts, and third-party ad revenue make the opportunity even stronger. 

Proof that it works: Jeff Anderson, 1Fish2Fish Media

Jeff Anderson has been deploying digital signage in gym and food-and-beverage venues for about ten years, and currently has roughly 700 Signage Sticks deployed across those categories. His business—spanning both in-house venue content and advertising sales—depends on the solution being simple, stable, and backed by real support.

“When businesses see how simple it is working with the combination of NoviSign and the Signage Sticks, they want to add as many screens as we can provide. It allows us to be better positioned competitively and convey that sense of trust that is vital to our business.”— Jeff Anderson, Founder and President, 1Fish2Fish Media 

Amazon Signage's bottom line for building digital signage with the channel

When it comes to why resellers should consider the Amazon Signage Stick, the answer goes beyond price. Reliability is a core differentiator — backed by a dedicated support channel, responsive feedback loops, and a team that moves quickly to ship features and close the loop with partners. Being newer to digital signage is an advantage: Amazon Signage is built to listen and iterate fast.

The broader philosophy is simple — hardware should be the easiest part of any deployment. The innovation lives on the software side, and the Signage Stick is designed to stay out of the way and let great CMS software shine. With deployments ranging from a single device in a local shop to 15,000 units for a single customer, the infrastructure scales wherever the opportunity leads — at a price point and accessibility level that makes now the right time to get started.

Watch the full Webinar and learn how to build a profitable digital signage business using NoviSign and Amazon

Interested in becoming a partner? Visit https://signage.amazon.com/partner for more information and an opportunity to contact us.