Building on our recent launch of the Amazon Signage Stick in Europe including–France, Germany, Italy, Spain, and the UK—we're rolling out new capabilities that address inputs from our customers and our CMS provider and reseller communities, including a capability that changes what the Amazon Signage Stick can do for customers altogether.

Miracast turns one device into two–enabling more use cases for digital signage to drive impact

The Amazon Signage Stick is no longer just a one-way display device. It can now double as a wireless screen-sharing receiver, and that opens up use cases far beyond the hallway or lobby screen.

With Miracast enabled in the Amazon Signage Stick's OS settings, any supported Windows PC, Android phone, or tablet can mirror its screen directly to a display connected to the Amazon Signage Stick—no additional wireless presentation hardware required.

For primary, secondary (K-12) education and higher education, this is a genuine shift. The same Amazon Signage Stick running digital signage in the cafeteria or hallway during passing periods can power screen sharing in a classroom or lecture hall. That means:

• One device SKU instead of two—schools no longer need to buy, budget, and support separate signage and wireless presentation hardware to augment the learning experience
• Simpler procurement and IT support—fewer device types to manage across a campus, reducing operational risk 

Multi-language support, launching right alongside our EU expansion

Amazon Signage Stick is available in Europe—and the mobile app and Signage Manager now support French, German, Italian, and Spanish localization for provisioning and management, right from day one.  

This isn't a cosmetic translation layer—it's what makes the European launch actually turnkey and ready for use by customers and partners alike. IT admins and on-site staff in non-English markets no longer hit a language barrier during setup, which means less onboarding friction and fewer support tickets.  And it makes ongoing management straightforward.

Remote Management API 1.2–fleet management upgrades that matter at scale

For customers and partners managing Amazon Signage Sticks across multiple sites, Remote Management API 1.2 adds four capabilities that add up to real operational savings:

• Remote Wi-Fi configuration—change an Amazon Signage Stick's wireless network remotely, including support for open networks and password-based enterprise networks
• Time zone configuration—force a specific time zone instead of relying on IP-based auto-detection
• Device identifier—distinguish Amazon Signage Stick devices from other Amazon Fire TV models in reporting and management dashboards
• Real-time system resource data—CPU/GPU temperature reporting gives IT teams an early warning system for hardware issues before they cause downtime

For multi-location retailers, franchises, and campuses spanning time zones, remote Wi-Fi and time zone configuration mean deployments and reconfigurations no longer require a truck roll or an on-site technician. And for CMS partners, clean device identification means Amazon Signage Stick fleets are no longer lumped in with other Amazon Fire TV hardware in your dashboards.

Updates that solve real support headaches

Remote pairing Enables re-pairing an existing remote or pairing with a new remote when the mobile app is not an option (e.g. the Amazon Signage Stick is being managed by a managed service provider.)

Open Wi-Fi and enterprise network support in the Mobile App means Amazon Signage Sticks can now join open networks (no password) and password-based enterprise networks— no certificates required. That broadens the range of guest networks the Amazon Signage Stick now supports out of the box, with less pre-deployment configuration work.

Learn more about the Amazon Signage Stick or buy on our Amazon marketplaces–US, France, Germany, Italy, Spain, and the UK.