Why Businesses Invest in Digital Signage
Digital signage turns everyday screens into instant attention-grabbers — a fast, flexible way to engage audiences instead of static communications. Digital displays let you share dynamic content such as real time communications, alerts, offers, menus and more.
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A digital signage solution boosts engagement and delivers business impact.
Improve customer experiences
Share real-time updates, alerts, and clear wayfinding.
84% of companies say digital signage improves engagement
Increase sales
Run timely promotions and upsell messages at the moment of choice. 40% of shoppers say displays can change what they buy.
Reduce operational
overhead
Update screens remotely to reduce manual change-outs and reprints. 68% agree digital ads influence buying decisions.
Stay agile
Refresh messaging fast to match inventory, events, or campaigns. 73% of educational institutions say digital signage is critical for communication.
*Statistics sourced from ScreenCloud, an Amazon Signage Stick CMS provider. For a full list of supported CMS providers visit: https://signage.amazon.com/cms-partners
How a Digital Signage System Works
Most modern digital signage systems share the same architecture. Together, they ensure the right content plays on the right screen at the right time. There are 3 primary components to digital signage implementations
Content Management System (CMS)
Software used to create, schedule and distribute content. The digital signage CMS (Content Management System) is your control center - the place where you manage everything that appears on your screens.
Why it matters
The media player is the backbone of your digital signage hardware. The right digital signage player helps ensure smooth and reliable content playback.
Media Player
The device that renders content on the screen (connects via Wi-Fi or ethernet). The digital signage player (or media player) plugs into your display and renders your content.
Why it matters
The media player is the backbone of your digital signage hardware. The right digital signage player helps ensure smooth and reliable content playback.
Displays
TV screens used to showcase content. Digital signage content runs on a wide range of digital signage.
Why it matters
The media player is the backbone of your digital signage hardware. The right digital signage player helps ensure smooth and reliable content playback.
How to Get Started with a Digital Signage Solution
Identify an opportunity and define your first digital signage use case
Pick 1-2 high-impact locations (lobby screen, menu boards, checkout display).
Displays
Displays: Confirm the right size, brightness, mounting, power, and network for each location.
When evaluating displays for your digital signage system, consider:
- Drag-and-drop templates and layouts
- Playlists and scheduling by time of day, day of week, and location
- Role-based access for marketing, operations, and local teams
- Integrations with data sources (POS, calendars, dashboards, social feeds, etc.)
- Playback logs and basic analytics to understand what's running where
Media Players
Factors for consideration include:
- Design: Use devices purpose built for digital signage vs. consumer devices that are typically optimized for streaming and entertainment purposes. Consumer devices typically have additional support and maintenance challenges such as manual intervention required to restart devices after planned or unplanned outages and limited remote monitoring and management capabilities.
- Affordability: You will most likely need one for each display, these costs can add up.
- Reliability: Unattended operation, minimal support and maintenance costs
- Ease of use: Plug-and-play, effortless setup. Complex devices that require IT support can be tricky to maintain if your displays are in locations without available technical resources.
The Amazon Signage Stick was developed with these considerations in mind. To learn more visit this page.
Choose your hardware: Media players and displays
Pick 1-2 high-impact locations (lobby screen, menu boards, checkout display).
Displays
Displays: Confirm the right size, brightness, mounting, power, and network for each location.
When evaluating displays for your digital signage system, consider:
- Drag-and-drop templates and layouts
- Playlists and scheduling by time of day, day of week, and location
- Role-based access for marketing, operations, and local teams
- Integrations with data sources (POS, calendars, dashboards, social feeds, etc.)
- Playback logs and basic analytics to understand what's running where
Media Players
Factors for consideration include:
- Design: Use devices purpose built for digital signage vs. consumer devices that are typically optimized for streaming and entertainment purposes. Consumer devices typically have additional support and maintenance challenges such as manual intervention required to restart devices after planned or unplanned outages and limited remote monitoring and management capabilities.
- Affordability: You will most likely need one for each display, these costs can add up.
- Reliability: Unattended operation, minimal support and maintenance costs
- Ease of use: Plug-and-play, effortless setup. Complex devices that require IT support can be tricky to maintain if your displays are in locations without available technical resources.
The Amazon Signage Stick was developed with these considerations in mind. To learn more visit this page.
Select your digital sigange CMS
Pick 1-2 high-impact locations (lobby screen, menu boards, checkout display).
Displays
Displays: Confirm the right size, brightness, mounting, power, and network for each location.
When evaluating displays for your digital signage system, consider:
- Drag-and-drop templates and layouts
- Playlists and scheduling by time of day, day of week, and location
- Role-based access for marketing, operations, and local teams
- Integrations with data sources (POS, calendars, dashboards, social feeds, etc.)
- Playback logs and basic analytics to understand what's running where
Media Players
Factors for consideration include:
- Design: Use devices purpose built for digital signage vs. consumer devices that are typically optimized for streaming and entertainment purposes. Consumer devices typically have additional support and maintenance challenges such as manual intervention required to restart devices after planned or unplanned outages and limited remote monitoring and management capabilities.
- Affordability: You will most likely need one for each display, these costs can add up.
- Reliability: Unattended operation, minimal support and maintenance costs
- Ease of use: Plug-and-play, effortless setup. Complex devices that require IT support can be tricky to maintain if your displays are in locations without available technical resources.
The Amazon Signage Stick was developed with these considerations in mind. To learn more visit this page.
Deploy Digital Signage media players
Pick 1-2 high-impact locations (lobby screen, menu boards, checkout display).
Displays
Displays: Confirm the right size, brightness, mounting, power, and network for each location.
When evaluating displays for your digital signage system, consider:
- Drag-and-drop templates and layouts
- Playlists and scheduling by time of day, day of week, and location
- Role-based access for marketing, operations, and local teams
- Integrations with data sources (POS, calendars, dashboards, social feeds, etc.)
- Playback logs and basic analytics to understand what's running where
Media Players
Factors for consideration include:
- Design: Use devices purpose built for digital signage vs. consumer devices that are typically optimized for streaming and entertainment purposes. Consumer devices typically have additional support and maintenance challenges such as manual intervention required to restart devices after planned or unplanned outages and limited remote monitoring and management capabilities.
- Affordability: You will most likely need one for each display, these costs can add up.
- Reliability: Unattended operation, minimal support and maintenance costs
- Ease of use: Plug-and-play, effortless setup. Complex devices that require IT support can be tricky to maintain if your displays are in locations without available technical resources.
The Amazon Signage Stick was developed with these considerations in mind. To learn more visit this page.
Launch, measure and iterate
Pick 1-2 high-impact locations (lobby screen, menu boards, checkout display).
Displays
Displays: Confirm the right size, brightness, mounting, power, and network for each location.
When evaluating displays for your digital signage system, consider:
- Drag-and-drop templates and layouts
- Playlists and scheduling by time of day, day of week, and location
- Role-based access for marketing, operations, and local teams
- Integrations with data sources (POS, calendars, dashboards, social feeds, etc.)
- Playback logs and basic analytics to understand what's running where
Media Players
Factors for consideration include:
- Design: Use devices purpose built for digital signage vs. consumer devices that are typically optimized for streaming and entertainment purposes. Consumer devices typically have additional support and maintenance challenges such as manual intervention required to restart devices after planned or unplanned outages and limited remote monitoring and management capabilities.
- Affordability: You will most likely need one for each display, these costs can add up.
- Reliability: Unattended operation, minimal support and maintenance costs
- Ease of use: Plug-and-play, effortless setup. Complex devices that require IT support can be tricky to maintain if your displays are in locations without available technical resources.
The Amazon Signage Stick was developed with these considerations in mind. To learn more visit this page.
Where Amazon Signage Fits
In a complete digital signage solution:
- Amazon Signage Stick provide the secure, scalable media player hardware deployed behind each screen.
- Amazon works with a network of leading CMS providers for content creation, scheduling, and analytics.
- Your choice of digital signage displays brings the content to life in your physical environments.
In a complete digital signage solution:
- Standardize on a single digital signage player across locations
- Choose the digital signage software that best fits your workflows and vertical
- Scale from pilot to mass deployment on the same hardware and CMS stack
Launch faster. Update easier. Scale confidently.
Set it up, publish with confidence, and scale to more screens when you’re ready.
