Amazon Signage for Retail
Transform the in-store customer experiences and boost sales with simple, affordable digital signage.
Affordable
Just $99.99 for a commercial-grade media player with no subscription fees
Simple
Effortless setup in minutes — just plug into your display, connect to Wi-Fi, power it on, and go.
Reliable
Purpose-built for digital signage, get the dependability you need to lower your maintenance costs and improve operational stability.
*CMS is required to create and manage your content – a separate subscription may be required.
Use Cases in Retail
The Amazon Signage Stick gives you the performance needed to cost-effectively implement or expand your digital signage capabilities to address a broad set of key use cases in Retail.
Improve Communications
Increase foot traffic and drive sales by providing information on products and promotions.
Streamline
Operations
Reduce printing costs and cost-effectively deliver real-time communications with dynamic digital displays.
Improve Wayfinding
Help customers navigate the store and find the products they need.
Customer Story
Expanding digital signage flexibility at Hollywood Casino Greektown
Hollywood Casino Greektown—part of PENN Entertainment—modernized its digital signage network across 800+ screens with the Amazon Signage Stick and Poppulo.
Resources
More than digital signage–Amazon Signage Stick adds screen mirroring, multi-language support, and fleet management upgrades
Amazon Signage released new features for the Amazon Signage Stick including Miracast, multi-language support, fleet management upgrades, and more.
Amazon Signage Stick—bringing simplified professional-grade digital signage to Europe
Available in the US, Amazon Signage now launches the Amazon Signage Stick in Europe including—France, Germany, Italy, Spain, and the United Kingdom.
Rethinking digital signage: how Amazon Signage and Rockbot are building the future together
Amazon Signage and Rockbot explain how their partnership allows organizations to provide better customer experiences–simply and affordably.
FAQs for Amazon Signage Stick
Getting started is easy. All you need is a content management system (CMS), Amazon Signage Stick, and a display. Learn about our getting started best practices.
You can order it directly from the Amazon Signage site or via Amazon, and it’s just $99.99 for professional signage.
Yes — Amazon Business members save 2% on orders of 1–9 sticks, and up to 10% when you buy 100+.
Very easy — plug it into an HDMI port, power it up, connect to Wi-Fi, and walk through a simple pairing flow using either the mobile app, web or remote. No technical expertise required to set up and have content running in minutes with a preselected CMS.
Yes — the Signage Stick acts as your media player device allowing you to play content on your display. You need separate Content Management Software (CMS) to create and manage content you push to the Signage Stick. Some CMS solutions require a subscription fee.
The Amazon Signage Stick currently supports multiple leading CMS systems. Refer to our CMS Provider Directory and your CMS isn’t listed, Amazon Signage may consider adding it — you can email signage-support@amazon.com.
Yes — it's built with security in mind (secure boot loader, encryption, regular updates), and auto-launches your CMS in kiosk mode for reliable, unattended operation.
Purpose-built for digital signage, it is a commercial grade device that effectively scales to support businesses and organizations of all sizes. Simply add one Signage Stick per display and use the mobile app to set them up simultaneously and manage them on the go.
Start transforming customer and staff communications with the Amazon Signage Stick today
