Amazon Signage for Retail
Transform the in-store customer experiences and boosts sales with simple, affordable digital signage.
Affordable
Just $99.99 for a commercial grade media player with no subscription fees
Simple
Effortless setup that is ready in minutes - Just plug into your display, connect to Wi-Fi, power, and go.
Reliable
Purpose built for digital signage, get the dependability you need to lower your maintenance costs and improve operational stability.
*CMS is required to create and manage your content – a separate subscription may be required.
Use Cases in Retail
The Amazon Signage Stick, gives you the performance needed to cost-effectively implement or expand your digital signage capabilities to address a broad set of key use cases in Retail.
Improve Communications
Increase foot traffic and drive sales by providing information on products and promotions.
Streamline
Operations
Reduce printing costs and cost effectively deliver real-time communications with dynamic digital displays.
Improve Wayfinding
Help customers navigate the store and find the products they need.
Resources
Why The Amazon Signage Remote Management API is a Game Changer For You And Your Customers
Enable CMS partners to manage Amazon Signage Sticks directly within their platform - monitor health, control displays, and troubleshoot remotely, so customers reduce downtime and avoid costly on-site service visits.
Transforming Campus Communication with Digital Signage
Shows how digital signage helps schools and universities improve real-time communication and engagement across campus settings.
Why Businesses and Organizations are Upgrading to Amazon Signage Stick: Effective, Reliable Digital Signage Made Simple
Explains why the purpose-built Signage Stick is simpler and more reliable for digital signage than consumer streaming devices.
FAQs for Amazon Signage Stick
You can order it directly from the Amazon Signage site or via Amazon, and it’s just $99.99 for professional signage.
Yes — Amazon Business members save 2% on orders of 1–9 sticks, and up to 10% when you buy 100+.
Very easy — plug it into an HDMI port, power it up, connect to Wi-Fi, and walk through a simple pairing flow using either the mobile app, web or remote. No technical expertise required to set up and have content running in minutes with a preselected CMS.
Yes — the Signage Stick acts as your media player device allowing you to play content on your display. You need separate Content Management Software (CMS) to create and manage content you push to the Signage Stick. Some CMS solutions require a subscription fee.
The Amazon Signage Stick currently supports multiple leading CMS systems. Refer to our CMS Provider Directory and your CMS isn’t listed, Amazon Signage may consider adding it — you can email signage-support@amazon.com.
Yes — it's built with security in mind (secure boot loader, encryption, regular updates), and auto-launches your CMS in kiosk mode for reliable, unattended operation.
Purpose-built for digital signage, it is a commercial grade device that effectively scales to support businesses and organizations of all sizes. Simply add one Signage Stick per display and use the mobile app to set them up simultaneously and manage them on the go.
Start transforming student and staff communications with the Amazon Signage Stick today
