Blogs

More than digital signage–Amazon Signage Stick adds screen mirroring, multi-language support, and fleet management upgrades

Amazon Signage released new features for the Amazon Signage Stick including Miracast, multi-language support, fleet management upgrades, and more.

Product updates
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Amazon Signage Stick—bringing simplified professional-grade digital signage to Europe

Available in the US, Amazon Signage now launches the Amazon Signage Stick in Europe including—France, Germany, Italy, Spain, and the United Kingdom.

Product updates
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Rethinking digital signage: how Amazon Signage and Rockbot are building the future together

Amazon Signage and Rockbot explain how their partnership allows organizations to provide better customer experiences–simply and affordably.

Partner news
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Amazon Signage Assistant: reduce digital signage downtime with AI built into the Amazon Signage mobile app

Simplicity, now extended to support. Our AI-powered tool in the mobile app lets any team member troubleshoot and fix Amazon Signage Stick issues through plain-language conversation—no IT expertise, no support tickets, no extra cost.

Product updates
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How-to guide for digital signage in restaurants

This guide provides practical advice for how restaurants—fast-casual, QSRs, cafes, and more—should approach digital signage.

Industry guides
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WEBINAR: Simplifying digital signage for every business–Amazon Signage and NoviSign deliver a winning formula for resellers

Amazon Signage recently joined NoviSign—one of our fastest-growing CMS providers—and Commercial Integrator for a webinar on helping channel partners build profitable, scalable digital signage businesses.

Events & webinars
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FAQs for Amazon Signage Stick

Getting started is easy. All you need is a content management system (CMS), Amazon Signage Stick, and a display. Learn about our getting started best practices.

You can order it directly from the Amazon Signage site or via Amazon, and it’s just $99.99 for professional signage.

Yes — Amazon Business members save 2% on orders of 1–9 sticks, and up to 10% when you buy 100+.

Very easy — plug it into an HDMI port, power it up, connect to Wi-Fi, and walk through a simple pairing flow using either the mobile app, web or remote. No technical expertise required to set up and have content running in minutes with a preselected CMS.

Yes — the Signage Stick acts as your media player device allowing you to play content on your display. You need separate Content Management Software (CMS) to create and manage content you push to the Signage Stick. Some CMS solutions require a subscription fee.

The Amazon Signage Stick currently supports multiple leading CMS systems. Refer to our CMS Provider Directory and your CMS isn’t listed, Amazon Signage may consider adding it — you can email signage-support@amazon.com.

Yes — it's built with security in mind (secure boot loader, encryption, regular updates), and auto-launches your CMS in kiosk mode for reliable, unattended operation.

Purpose-built for digital signage, it is a commercial grade device that effectively scales to support businesses and organizations of all sizes. Simply add one Signage Stick per display and use the mobile app to set them up simultaneously and manage them on the go.

Launch faster. Update easier. Scale confidently.

Set it up, publish with confidence, and scale to more screens when you’re ready.

Learn more