Blogs

A how-to guide for digital signage in SMB retail stores

This guide provides practical advice for how small and medium-sized (SMB) retailers should approach digital signage.

Industry guides
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Top learnings from ISE 2026

ISE 2026 showed digital signage shifting from AV to enterprise infrastructure, with focus on security, remote management, and global operations—where AI's real impact is operational efficiency.

Events & webinars
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The biggest myth about leveraging AI for digital signage

Many retailers struggle with leveraging AI for hyper-personalized digital signage that drives engagement and conversion. Learn how we shared a new path forward at the National Retail Federation conference.

Events & webinars
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Amazon Signage heads to InfoComm 2025 with new app and more providers

Announces a companion mobile app and expanded provider network showcased at InfoComm 2025 to streamline device setup and management.

Events & webinars
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Introducing the Amazon Signage Stick: powerful, affordable, professional signage made simple

Details the features and benefits of the Amazon Signage Stick as an affordable, purpose-built media player for SMBs.

Product updates
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FAQs for Amazon Signage Stick

You can order it directly from the Amazon Signage site or via Amazon, and it’s just $99.99 for professional signage.

Very easy — plug it into an HDMI port, power it up, connect to Wi-Fi, and walk through a simple pairing flow using either the mobile app, web or remote. No technical expertise required to set up and have content running in minutes with a preselected CMS.

The Amazon Signage Stick currently supports multiple leading CMS systems. Refer to our CMS Provider Directory and your CMS isn’t listed, Amazon Signage may consider adding it — you can email signage-support@amazon.com.

Yes — it's built with security in mind (secure boot loader, encryption, regular updates), and auto-launches your CMS in kiosk mode for reliable, unattended operation.

Purpose-built for digital signage, it is a commercial grade device that effectively scales to support businesses and organizations of all sizes. Simply add one Signage Stick per display and use the mobile app to set them up simultaneously and manage them on the go.

Launch faster. Update easier. Scale confidently.

Set it up, publish with confidence, and scale to more screens when you’re ready.

Learn more