Amazon Signage for Retail

Transform the in-store customer experiences and boost sales with simple, affordable digital signage.

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Affordable

Just $99.99 for a commercial-grade media player with no subscription fees

Simple

Effortless setup in minutes — just plug into your display, connect to Wi-Fi, power it on, and go.

Reliable

Purpose-built for digital signage, get the dependability you need to lower your maintenance costs and improve operational stability.

*CMS is required to create and manage your content – a separate subscription may be required.

Use Cases in Retail

The Amazon Signage Stick gives you the performance needed to cost-effectively implement or expand your digital signage capabilities to address a broad set of key use cases in Retail.

Improve Communications

Increase foot traffic and drive sales by providing information on products and promotions.

Streamline
Operations

Reduce printing costs and cost-effectively deliver real-time communications with dynamic digital displays.

Improve Wayfinding

Help customers navigate the store and find the products they need.

Customer Story

Expanding digital signage flexibility at Hollywood Casino Greektown

Hollywood Casino Greektown—part of PENN Entertainment—modernized its digital signage network across 800+ screens with the Amazon Signage Stick and Poppulo.

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Resources

Technology

Amazon Signage Stick vs. mini-PCs: which is right for your digital signage deployment?

Evaluating hardware for your next signage deployment? Compare the operational costs, reliability, and CMS compatibility of Amazon Signage Sticks versus mini-PCs.

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Product updates

Amazon Signage Assistant: reduce digital signage downtime with AI built into the Amazon Signage mobile app

Simplicity, now extended to support. Our AI-powered tool in the mobile app lets any team member troubleshoot and fix Amazon Signage Stick issues through plain-language conversation—no IT expertise, no support tickets, no extra cost.

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Technology

Beyond Windows 10 — a guide to your digital signage media player transition

With the official End-of-Life (EOL) of Windows 10 Pro now behind us, staying on this platform isn't just a technical debt—it’s a security liability. What is emerging is a shift towards dedicated android-based devices that offer enterprise governance without the "Windows Tax."

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FAQs for Amazon Signage Stick

Commencer  est facile. Il vous suffit d’un système de gestion de contenu (CMS), d’un  Amazon Signage Stick et d’un écran. Découvrez nos pratiques exemplaires pour  bien commencer.

You can order it directly from the Amazon Signage site or via Amazon, and it’s just $99.99 for professional signage.

Oui —  les membres Amazon Business économisent 2% sur les commandes de 1 à 9  sticks, et jusqu’à 10% à l’achat de 100 ou plus.

Very easy — plug it into an HDMI port, power it up, connect to Wi-Fi, and walk through a simple pairing flow using either the mobile app, web or remote. No technical expertise required to set up and have content running in minutes with a preselected CMS.

Oui — le  Signage Stick agit comme votre lecteur multimédia, ce qui vous permet de  diffuser du contenu sur votre écran. Vous avez besoin d’un logiciel de  gestion de contenu (CMS) distinct pour créer et gérer le contenu que vous  envoyez au Signage Stick. Certaines solutions CMS exigent des frais  d’abonnement.

The Amazon Signage Stick currently supports multiple leading CMS systems. Refer to our CMS Provider Directory and your CMS isn’t listed, Amazon Signage may consider adding it — you can email signage-support@amazon.com.

Yes — it's built with security in mind (secure boot loader, encryption, regular updates), and auto-launches your CMS in kiosk mode for reliable, unattended operation.

Purpose-built for digital signage, it is a commercial grade device that effectively scales to support businesses and organizations of all sizes. Simply add one Signage Stick per display and use the mobile app to set them up simultaneously and manage them on the go.

Start transforming customer and staff communications with the Amazon Signage Stick today

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