Veo, headquartered in Copenhagen, Denmark, is redefining how sports are captured and analyzed. Their AI-powered camera automatically tracks the ball during matches — functioning like a broadcast camera operator, but powered by artificial intelligence. Coaches, players, and clubs simply set up the camera on a tripod, press record via the Veo app, and let the AI do the rest. The footage uploads automatically to the cloud, making broadcast-quality video and automatic analysis of the game accessible to professional and grassroots football clubs, academies, and amateur teams around the world.

Behind the product is a growing team of nearly 400 people—and keeping that team connected to the brand's work is a job unto itself.

The challenge: keeping the entire Veo team in the loop on their great work

Veo's Brand and Communications team lives and breathes sports content. Every week, they produce highlight reels, social media campaigns, and promotional videos showcasing the athletes and teams that use Veo's AI-powered cameras — from football and basketball to lacrosse, ice hockey, rugby, baseball, and beyond. The work is dynamic, visual, and built to generate excitement and spark emotions. But their work was only seen on small screens or posters, lacking the power of the video they were producing.

The team wanted employees to feel the energy of what they were building — to walk past a screen and see a football highlight they helped produce, or a social media post celebrating a league, club, or academy that chose Veo. They wanted to spark pride across the company by putting their best content on display. The problem: there was no simple, affordable way to do it. Traditional digital signage solutions were too expensive, too complex, or required dedicated IT support the marketing team didn't have. 

"It was a lot of manual work," said Thor Soltauw Mommsen, who works on Veo's Brand and Communications team. "There was always a need for some person to handle it every day — starting the MacBook and attaching it to the cable and making sure everything runs smoothly."

The brand team knew they were sitting on compelling content — campaign and social media videos, photography from major partnerships — but some employees did not always see it because not everyone checks social media, and there was no efficient channel to bring that content into the office environment.

The solution: Amazon Signage Stick and Juuno CMS

The shift came when members of Veo's brand team discovered Juuno and saw it as the answer to a problem they had been trying to solve organically. There was no top-down mandate — the need came directly from the people closest to the content.

"It was a need that came from our team, where we tried to find new ways of showing and engaging our office with what we're doing — from film to photography, basically great sports content that everyone in Veo has played a role in creating," Mommsen explained.

With Juuno running on Amazon Signage Stick, Veo was able to set up playlists of campaign films, social content, and photography that now run automatically across 5–10 screens throughout the office — including the two large projectors in the kitchen areas and the prominent display in the reception area, where the office manager had long wanted a polished, always-on solution for welcoming visitors.

Key benefits

• Automated, loop-based playback: Content runs continuously without anyone needing to manually restart it each day.
• Playlist management: The team can curate sequences of campaign videos, photography, and social content and push them to all screens simultaneously.
• Broader internal reach: Employees who don't follow social media are now exposed to brand campaigns and content directly in their workspace.
• Reception-ready: The large screen at the front desk now creates an immediate, on-brand impression for anyone entering the office.
• Scalable: With 5–10 screens already running, the team sees room to grow the network further.

Looking ahead

Veo is still in the early stages of what they see as a broader internal communications opportunity. With a reliable foundation in place via Amazon Signage Stick and Juuno, the brand team is looking to expand how they use the platform — surfacing more content, reaching more screens, and continuing to close the gap between what the brand creates externally and what employees experience internally.

"It's a great tool for promoting our brand, and we want to use it more going forward," Mommsen noted.

For a company whose product puts broadcast-quality AI video in the hands of professional and amateur coaches worldwide, it's fitting that their internal screens now reflect the same level of ambition.

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