Amazon Signage for Retail
Transform the in-store customer experiences and boost sales with simple, affordable digital signage.
Affordable
Just $99.99 for a commercial-grade media player with no subscription fees
Simple
Effortless setup in minutes — just plug into your display, connect to Wi-Fi, power it on, and go.
Reliable
Purpose-built for digital signage, get the dependability you need to lower your maintenance costs and improve operational stability.
*CMS is required to create and manage your content – a separate subscription may be required.
Use Cases in Retail
The Amazon Signage Stick gives you the performance needed to cost-effectively implement or expand your digital signage capabilities to address a broad set of key use cases in Retail.
Improve Communications
Increase foot traffic and drive sales by providing information on products and promotions.
Streamline
Operations
Reduce printing costs and cost-effectively deliver real-time communications with dynamic digital displays.
Improve Wayfinding
Help customers navigate the store and find the products they need.
Resources
Beyond Windows 10 — a guide to your digital signage media player transition
With the official End-of-Life (EOL) of Windows 10 Pro now behind us, staying on this platform isn't just a technical debt—it’s a security liability. What is emerging is a shift towards dedicated android-based devices that offer enterprise governance without the "Windows Tax."
Top learnings from ISE 2026
ISE 2026 showed digital signage shifting from AV to enterprise infrastructure, with focus on security, remote management, and global operations—where AI's real impact is operational efficiency.
Amazon Signage heads to InfoComm 2025 with new app and more providers
Announces a companion mobile app and expanded provider network showcased at InfoComm 2025 to streamline device setup and management.
FAQs for Amazon Signage Stick
You can order it directly from the Amazon Signage site or via Amazon, and it’s just $99.99 for professional signage.
Yes — Amazon Business members save 2% on orders of 1–9 sticks, and up to 10% when you buy 100+.
Very easy — plug it into an HDMI port, power it up, connect to Wi-Fi, and walk through a simple pairing flow using either the mobile app, web or remote. No technical expertise required to set up and have content running in minutes with a preselected CMS.
Yes — the Signage Stick acts as your media player device allowing you to play content on your display. You need separate Content Management Software (CMS) to create and manage content you push to the Signage Stick. Some CMS solutions require a subscription fee.
The Amazon Signage Stick currently supports multiple leading CMS systems. Refer to our CMS Provider Directory and your CMS isn’t listed, Amazon Signage may consider adding it — you can email signage-support@amazon.com.
Yes — it's built with security in mind (secure boot loader, encryption, regular updates), and auto-launches your CMS in kiosk mode for reliable, unattended operation.
Purpose-built for digital signage, it is a commercial grade device that effectively scales to support businesses and organizations of all sizes. Simply add one Signage Stick per display and use the mobile app to set them up simultaneously and manage them on the go.
Start transforming customer and staff communications with the Amazon Signage Stick today
