Amazon Signage for Retail

Transform the in-store customer experiences and boost sales with simple, affordable digital signage.

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Affordable

Just $99.99 for a commercial-grade media player with no subscription fees

Simple

Effortless setup in minutes — just plug into your display, connect to Wi-Fi, power it on, and go.

Reliable

Purpose-built for digital signage, get the dependability you need to lower your maintenance costs and improve operational stability.

*CMS is required to create and manage your content – a separate subscription may be required.

Use Cases in Retail

The Amazon Signage Stick gives you the performance needed to cost-effectively implement or expand your digital signage capabilities to address a broad set of key use cases in Retail.

Improve Communications

Increase foot traffic and drive sales by providing information on products and promotions.

Streamline
Operations

Reduce printing costs and cost-effectively deliver real-time communications with dynamic digital displays.

Improve Wayfinding

Help customers navigate the store and find the products they need.

Resources

Events & webinars

Top learnings from ISE 2026

ISE 2026 showed digital signage shifting from AV to enterprise infrastructure, with focus on security, remote management, and global operations—where AI's real impact is operational efficiency.

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Partner news

LifeLoop collaborates with Amazon to deliver first-of-its-kind digital signage solution to senior living

Describes LifeLoop’s integration with Amazon Signage Stick to bring enterprise digital signage to senior living communities.

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Product updates

Introducing the Amazon Signage Stick: powerful, affordable, professional signage made simple

Details the features and benefits of the Amazon Signage Stick as an affordable, purpose-built media player for SMBs.

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FAQs for Amazon Signage Stick

Iniziare è  semplice. Ti bastano un sistema di gestione dei contenuti (CMS), un Amazon  Signage Stick e un display. Scopri le nostre best practice per iniziare.

You can order it directly from the Amazon Signage site or via Amazon, and it’s just $99.99 for professional signage.

Sì, i membri Amazon  Business risparmiano il 2% sugli ordini da 1 a 9 stick e fino al 10%  acquistando 100 o più unità.

Very easy — plug it into an HDMI port, power it up, connect to Wi-Fi, and walk through a simple pairing flow using either the mobile app, web or remote. No technical expertise required to set up and have content running in minutes with a preselected CMS.

Sì, il Signage  Stick funge da lettore multimediale e ti permette di riprodurre contenuti sul  tuo display. Hai bisogno di un software di gestione dei contenuti (CMS)  separato per creare e gestire i contenuti che invii al Signage Stick. Alcune  soluzioni CMS richiedono un abbonamento.

The Amazon Signage Stick currently supports multiple leading CMS systems. Refer to our CMS Provider Directory and your CMS isn’t listed, Amazon Signage may consider adding it — you can email signage-support@amazon.com.

Yes — it's built with security in mind (secure boot loader, encryption, regular updates), and auto-launches your CMS in kiosk mode for reliable, unattended operation.

Purpose-built for digital signage, it is a commercial grade device that effectively scales to support businesses and organizations of all sizes. Simply add one Signage Stick per display and use the mobile app to set them up simultaneously and manage them on the go.

Start transforming customer and staff communications with the Amazon Signage Stick today

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