Small Business Spotlight: How the Southeast Iowa JBS Sports Complex Scored Big with Arreya & Amazon Signage
The Southeast Iowa JBS Sports Complex transformed donor recognition and community engagement with a simple, cost-effective digital signage solution.

The Southeast Iowa JBS Sports Complex transformed their donor recognition approach with a digital signage solution that enhanced community engagement while maintaining simplicity and cost-effectiveness.
Spanning 66,000 square feet of cutting-edge facilities, the Southeast Iowa JBS Sports Center is more than just a sports venue— it’s a lively community location where athletes, families, and local groups come together to play, compete, and thrive. The complex sought to create adynamic donor recognition system that would surpass traditional static displays. They envisioned a solution that could be easily updated to reflect new contributions, celebrate milestones, and accommodate changes without the expense and hassle of physical replacements.
The complex wanted an affordable solution that would work with its existing displays. The JBS team selected Arreya for content management and the Amazon Signage Stick to power the setup. Content creation was streamlined through Arreya's Creative Studio, which allowed the team to use familiar tools like PowerPoint and Canva. The Amazon Signage Stick provided an affordable media players solution that allowed the team to quickly execute installation in minutes.
The system's technical architecture represented a significant improvement from the previous method of managing digital signage. The Amazon Signage Stick eliminated the need for cumbersome USB drives, enabling direct content streaming and updates.
The impact of the digital signage system ended up extending well beyond its initial purpose as a donor recognition tool. The complex expanded its use to include:
- Employee recognition and awards
- Corporate sponsor logo displays
- Personal celebrations like birthday messages
- Real-time content feeds including weather updates
- Sports-related content, such as March Madness brackets
Get a deeper look into how the JBS Sports Center is working with Arreya and Amazon Signage to transform communications and operations.
Resources

Enterprise Signage Made Simple – How to Scale Signage and Reduce IT Burden
Webinar: Amazon Signage and Carousel Digital share practical guidance for cost-effectively managing signage deployments at scale, along with takeaways and resources to help business teams partner effectively with IT.

Top Learnings from ISE 2026
ISE 2026 showed digital signage shifting from AV to enterprise infrastructure, with focus on security, remote management, and global operations—where AI's real impact is operational efficiency.

Beyond Remote, Laptop, and Phone: The Tablet Control Layer for Digital Signage Ops
Tablets are emerging as the shared frontline console for digital signage - speeding playback checks, troubleshooting, and governed updates at scale.
